We want to tell you stories and give meaning to each garment. We see ourselves as the narrators of a great story, and as such, we feel the need to grow our legacy. We want to make sure we’re documenting the evolution of our heritage, so we act like we’re writing one big library of all our creations. That’s why we treat each season as a book, and each collection as a chapter. Someday, we will be able to look back and “read” everything we have achieved.

Our main objective is that you, as a consumer, understand every detail of our pieces. We want you to be able to see every detail, understand what it means to us and then give you the opportunity to give it the meaning it conveys to you. We want to entertain, break social norms, but it’s not that we’re criminals, we just see things differently.